Task Force Recommends Cal Berkeley as the Brand Name for Athletics

The university task force has shared the results of their project of merging the “Cal” and “Berkeley” bran names. You can read more at Write for California.

It’s been summarized that academics are known for the university under the “Berkeley” name, and athletics are of course known under the “Cal” name, so a merger of the two under “Cal Berkeley” is the way forward that’s been mapped out for the athletic department. Academics will move toward a more Berkeley themed brand.

One interesting point from the research is that though Cal is the known brand for all UC Berkeley athletic activities, it is not well-known nationally (66% polled nationally and 42% in the state of California did not realize Cal and UC Berkeley were one and the same). The conference counterparts Stanford, USC and UCLA were mentioned as athletic brands with more name recognition.